Do you have the ideal mix of technical social media savvy, leadership and vision it takes to oversee the Ontario Heritage Trust's corporate social media channels and advertising campaigns?
If you have strong skills in social media, video and photo production and advertising, then don't miss this exciting opportunity! Consider taking on this lead role to provide creative multi-media solutions and services for the Trust.
In this role, you will turn ideas into innovative and creative concepts that will inform, engage and inspire the Trust's diverse audiences.
What can I expect to do in this role?
As the Digital Content Strategist, you will:
- Lead the integrated content marketing strategy, production and measurement for the Ontario Heritage Trust's social media, digital and other channels.
- Use your stellar storytelling skills to write, co-create, host, produce, optimize, edit and or maintain content (text, visuals, video) that inspires wonder and sparks curiosity and engagement.
- Work collaboratively in a multifunctional team, as well as with external agency partners, to develop assets with best practices to be executed in the content plan.
- Continuously evolve and identify opportunities for testing and measurement, and apply learning to adjust the plan as needed.
- Leverage customer research, personas, journey maps, test and learn, and data insights to develop and optimize strategic content and engagement campaigns.
- Ensure the content strategy furthers marketing programs and priorities.
How do I qualify?
Research and Analytical Skills
You can:
- Develop and analyze key performance indicators of digital content and modify strategies based on identified patterns and trends to achieve business goals.
- Leverage customer research, personas, journey maps, test and learn, and data insights to develop and optimize strategic content and engagement campaigns.
- Drive insight into action by demonstrating strength in problem solving and analytics.
- Leverage data and analytics to develop channel-specific strategies and tactics that reach key audiences segments.
- Assess emerging trends, tools and techniques in digital and social media to promote programs, events, and initiatives.
- Use your political acuity to understand the sensitivities of posting for an agency of the provincial government (e.g. messaging around Black History Month or a specific Indigenous issue).
Marketing and Communications Skills
You can:
- Ensure the content strategy further positions the Ontario Heritage Trust's brand identity, mission and purpose.
- Create, produce, edit and optimize content that engages audiences across multiple social media platforms simultaneously and builds/maintains brand affinity.
- Strategically chart a course for the content strategy in coordination with other areas in the organization and drive content initiatives across multiple teams.
- Develop and manage the editorial calendar, ensuring alignment across marketing and communications channels and plans.
- Build, manage and engage social media communities through effective community management.
Consultation, Advisory and Interpersonal Skills
You can:
- Provide consultative and advisory services related to the development and implementation of social and digital media strategies and plans by using your written, verbal and interpersonal skills.
- Use your presentation skills to support and articulate proposed ideas/plans to communications teams and management.
- Provide strategic guidance on the design of graphics and other creative options to support social and digital media strategies and present design concepts and explain production requirements to external suppliers.
- Meet with clients and stakeholders to fully understand their business needs and develop positive working relationships.
- Maintain strong relationships with internal and external stakeholders.
- Contribute to cross-functional planning, leveraging departmental strengths to create impactful plans for the brand.
- Collaborate with colleagues responsible for programs, exhibitions, events and others to develop customer-focused stories that amplify our reach.
Project Management Skills
You can:
- Manage multiple projects on time and on budget, while maintaining strong customer focus and organizational skills.
- Network effectively at all levels and influence without direct management oversight.
- Resolve project issues, and ensure timely and quality outcomes.
- Work collaboratively while overseeing concurrent projects that involve both internal and external stakeholders and changing deadlines.
- Help manage the organization, storage and archival of marketing assets.
Accessibility
- You understand relevant legislation (e.g., Accessibility for Ontarians with Disabilities Act (AODA)) and best practices related to accessibility to ensure compliance in the development, design and presentation of content.
OPS Commitment to diversity, inclusion, accessibility, and anti-racism:We are committed to build a workforce that reflects the communities we serve and to promote a diverse, anti-racist, inclusive, accessible, merit-based, respectful and equitable workplace.
We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black, and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.
Visit the
OPS Anti-Racism Policy and the
OPS Diversity and Inclusion Blueprint pages to learn more about the OPS commitment to advance racial equity, accessibility, diversity, and inclusion in the public service.
We offer employment accommodation across the recruitment process and all aspects of employment consistent with the requirements of Ontario's
Human Rights Code. Refer to the application instructions below if you require a disability-related accommodation.
