Website Lead

The Education Quality and Accountability Office (EQAO) is an arms-length government agency focused on modernizing Ontario's approach to large-scale assessment. This transformation is part of an exciting mandate to contribute to the continuous improvement of Ontario's publicly funded education system. The agency creates and delivers engaging and relevant assessments for students that lead to further insights into their learning. EQAO is seeking one Website Lead with strategic planning and analytical skills to determine communication concepts and website strategies, problem-solving and reasoning skills to recognize technical issues and identify resolutions, negotiation and facilitation skills to discuss and coordinate initiatives with EQAO staff and external vendors regarding the development and maintenance of the agency's website content.

OPS Commitment to Diversity, Inclusion, Accessibility, and Anti-Racism:

We are committed to build a workforce that reflects the communities we serve and to promote a diverse, anti-racist, inclusive, accessible, merit-based, respectful and equitable workplace.

We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black, and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.

Visit the OPS Anti-Racism Policy and the OPS Diversity and Inclusion Blueprint pages to learn more about the OPS commitment to advance racial equity, accessibility, diversity, and inclusion in the public service.

We offer employment accommodation across the recruitment process and all aspects of employment consistent with the requirements of Ontario's Human Rights Code. Refer to the "How to apply" section if you require a disability-related accommodation.

What can I expect to do in this role?

In this position you will:

• develop and lead EQAO's Web strategy to achieve business objectives and to make the Web experience an excellent one for site visitors
• develop and train staff on governance and guidelines for ensuring the effective and consistent creation, maintenance, and retirement of site content
• Monitor and evaluate the use, effectiveness and success of the website to inform its ongoing development (analytics and reporting/analysis)
• develop strategies to optimize and showcase the site's content (UX)
• work with stakeholders throughout the organization and external vendors in the development and maintenance of site content
• approve content readiness and publish content to the site
• actively develop and produce digital content for the site

How do I qualify?

Analytical Skills

• to determine communication concept/strategy for website projects/assignments
• to develop products and content for the website
• to design new/innovative techniques for the format and display of on-line communications
• to determine style, approach and tone for maximum impact
• to evaluate and determine the best option for presentation on-line

Evaluative Skills

• to determine and coordinate the design and development of digital media products and services to meet organization communication needs
• to implement communication approaches to meet specific agency requirements
• to evaluate site effectiveness and digital media strategies against communications objectives, as well as report on findings, develop solutions and make appropriate recommendations to management; and to provide advice on appropriate evaluation criteria and analyze and summarize performance metrics

Problem-solving and Reasoning Skills

• to determine technical problems and develop resolutions
• to identify and restore broken links, and add or correct links from website pages to other resources
• to coordinate arrangements with EQAO staff and external/contractors, and to resolve problems
• to determine the appropriate website design, structure and content to effectively promote/communicate EQAO programs/services

Project Management and Organizational Skills

• to plan, organize and manage resources to achieve project goals and deliverables
• to plan and lead procurement initiatives
• to adapt to changing plans, priorities and issues affecting work/assignments

Design and Development Skills

• to design and code website pages, troubleshoot code, and advise on industry web standards and best practices
• to check links, verify copy to link, and to ensure visual identity/appearance is user-friendly

Communications Skills

• to develop training material, prepare business cases, RFP's, contracts, and materials for the website related to complex and/or high profile EQAO programs/initiatives
• knowledge of communications theory, methods, techniques and planning methods pertaining to website design, mobile/tablet standards, content development and graphics techniques, video production and editing, social media tools

Please be advised that the results of this competition may be used to form an eligibility list of qualified candidates to potentially fill future vacancies represented by the Ontario Public Service Employees Union (OPSEU). In accordance with the Collective Agreement, eligibility lists are shared with OPSEU representatives. By applying to this competition, you are providing consent that your name may be shared with OPSEU representatives.

All external applicants (including former employees of the Ontario Public Service) applying to a competition in a ministry or Commission public body must disclose (either in the cover letter or resume) previous employment with the Ontario Public Service. Disclosure must include positions held, dates of employment and any active restrictions as applicable from being rehired by the Ontario Public Service. Active restrictions can include time and/or ministry-specific restrictions currently in force, and may preclude a former employee from being offered a position with the Ontario Public Service for a specific time period (e.g. one year), or from being offered a position with a specific ministry (either for a pre-determined time period or indefinitely). The circumstances around an employee's exit will be considered prior to an offer of employment.

Remember: The deadline to apply is Tuesday, June 6, 2023 11:59 pm EDT. Late applications will not be accepted.

We thank you for your interest. Only those selected for further screening or an interview will be contacted.