Apply By: Thursday, January 20, 2022 11:59 pm EST
Competition Status: Application Screening

Approximately 137 individuals applied for this opportunity.

We are screening ALL applications received on or before the closing date and rating them against the qualifications outlined in the job ad. Applicants whose resume and cover letter best demonstrate how they meet the qualifications to do the job will be invited to continue in the hiring process.

To learn about our recruitment process, visit our Hiring Steps.

DIGITAL CONTENT STRATEGIST

Organization:
Ontario Heritage Trust
Division:
Marketing & Communications
City:
Toronto
Job Term:
1 Temporary - duration up to 12 months with possible extension
Job Code:
02705 - Information Officer 3
Salary:
$1,457.67 - $1,783.61 Per Week*
*Indicates the salary listed as per the OPSEU Collective Agreement.
Posting Status:
Open
Job ID:
173891
Do you have the ideal mix of technical social media savvy, leadership and vision it takes to oversee the Ontario Heritage Trust's corporate social media channels and advertising campaigns?

If you have strong skills in social media, video and photo production and advertising, then don't miss this exciting opportunity! Consider taking on this lead role to provide creative multi-media solutions and services for the Trust.

In this role, you will turn ideas into innovative and creative concepts that will inform, engage and inspire the Trust's diverse audiences.

What can I expect to do in this role?

As the Digital Content Strategist, you will:

- Lead the integrated content marketing strategy, production and measurement for the Ontario Heritage Trust's social media, digital and other channels.
- Use your stellar storytelling skills to write, co-create, host, produce, optimize, edit and or maintain content (text, visuals, video) that inspires wonder and sparks curiosity and engagement.
- Work collaboratively in a multifunctional team, as well as with external agency partners, to develop assets with best practices to be executed in the content plan.
- Continuously evolve and identify opportunities for testing and measurement, and apply learning to adjust the plan as needed.
- Leverage customer research, personas, journey maps, test and learn, and data insights to develop and optimize strategic content and engagement campaigns.
- Ensure the content strategy furthers marketing programs and priorities.

How do I qualify?

Research and Analytical Skills

You can:
- Develop and analyze key performance indicators of digital content and modify strategies based on identified patterns and trends to achieve business goals.
- Leverage customer research, personas, journey maps, test and learn, and data insights to develop and optimize strategic content and engagement campaigns.
- Drive insight into action by demonstrating strength in problem solving and analytics.
- Leverage data and analytics to develop channel-specific strategies and tactics that reach key audiences segments.
- Assess emerging trends, tools and techniques in digital and social media to promote programs, events, and initiatives.
- Use your political acuity to understand the sensitivities of posting for an agency of the provincial government (e.g. messaging around Black History Month or a specific Indigenous issue).

Marketing and Communications Skills

You can:
- Ensure the content strategy further positions the Ontario Heritage Trust's brand identity, mission and purpose.
- Create, produce, edit and optimize content that engages audiences across multiple social media platforms simultaneously and builds/maintains brand affinity.
- Strategically chart a course for the content strategy in coordination with other areas in the organization and drive content initiatives across multiple teams.
- Develop and manage the editorial calendar, ensuring alignment across marketing and communications channels and plans.
- Build, manage and engage social media communities through effective community management.

Consultation, Advisory and Interpersonal Skills

You can:
- Provide consultative and advisory services related to the development and implementation of social and digital media strategies and plans by using your written, verbal and interpersonal skills.
- Use your presentation skills to support and articulate proposed ideas/plans to communications teams and management.
- Provide strategic guidance on the design of graphics and other creative options to support social and digital media strategies and present design concepts and explain production requirements to external suppliers.
- Meet with clients and stakeholders to fully understand their business needs and develop positive working relationships.
- Maintain strong relationships with internal and external stakeholders.
- Contribute to cross-functional planning, leveraging departmental strengths to create impactful plans for the brand.
- Collaborate with colleagues responsible for programs, exhibitions, events and others to develop customer-focused stories that amplify our reach.

Project Management Skills

You can:
- Manage multiple projects on time and on budget, while maintaining strong customer focus and organizational skills.
- Network effectively at all levels and influence without direct management oversight.
- Resolve project issues, and ensure timely and quality outcomes.
- Work collaboratively while overseeing concurrent projects that involve both internal and external stakeholders and changing deadlines.
- Help manage the organization, storage and archival of marketing assets.

Accessibility

- You understand relevant legislation (e.g., Accessibility for Ontarians with Disabilities Act (AODA)) and best practices related to accessibility to ensure compliance in the development, design and presentation of content.

OPS Commitment to diversity, inclusion, accessibility, and anti-racism:
We are committed to build a workforce that reflects the communities we serve and to promote a diverse, anti-racist, inclusive, accessible, merit-based, respectful and equitable workplace.

We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black, and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.

Visit the OPS Anti-Racism Policy and the OPS Diversity and Inclusion Blueprint pages to learn more about the OPS commitment to advance racial equity, accessibility, diversity, and inclusion in the public service.

We offer employment accommodation across the recruitment process and all aspects of employment consistent with the requirements of Ontario's Human Rights Code. Refer to the application instructions below if you require a disability-related accommodation.

Additional Information:

Address:
  • 1 Temporary, duration up to 12 months, 10 Adelaide St E, Toronto, Toronto Region
Compensation Group:
Ontario Public Service Employees Union
Schedule:
6
Category:
Communications; Marketing and Creative Services
Posted on:
Thursday, January 6, 2022
Note:
  • Less qualified applicants may be considered on an underfill basis.
  • C-HT-173891/21 
    The information that you provide for the purpose of this competition and the results from this competition may be used to fill other positions. These positions may be of various tenures including short-term assignments. Your information and the results from this competition will be retained for the purpose of filling vacancies in accordance with the applicable collective agreement or policy provisions.
    Effective October 1, 2021, the OPS COVID-19 Safe Workplace Directive requires all Ontario Public Service employees to provide proof they are fully vaccinated, meaning they are fully vaccinated as defined by the Ministry of Health (refer to: COVID-19 Fully Vaccinated Status in Ontario), including 14 calendar days have passed since receiving their final dose of the COVID-19 vaccine.

    Employees who do not provide proof of full vaccination will be deemed ‘not vaccinated' under the Directive and will be required to attend a vaccine education program and undergo regular rapid antigen testing. Employees who are not vaccinated under the policy with a valid medical exemption will not be required to attend a vaccine education program but must undergo regular rapid antigen testing.
Please be advised that the results of this competition may be used to form an eligibility list of qualified candidates to potentially fill future vacancies represented by the Ontario Public Service Employees Union (OPSEU). In accordance with the Collective Agreement, eligibility lists are shared with OPSEU representatives. By applying to this competition, you are providing consent that your name may be shared with OPSEU representatives.
All external applicants (including former employees of the Ontario Public Service) applying to a competition in a ministry or Commission public body must disclose (either in the cover letter or resume) previous employment with the Ontario Public Service. Disclosure must include positions held, dates of employment and any active restrictions as applicable from being rehired by the Ontario Public Service. Active restrictions can include time and/or ministry-specific restrictions currently in force, and may preclude a former employee from being offered a position with the Ontario Public Service for a specific time period (e.g. one year), or from being offered a position with a specific ministry (either for a pre-determined time period or indefinitely). The circumstances around an employee's exit will be considered prior to an offer of employment.
Remember: The deadline to apply is Thursday, January 20, 2022 11:59 pm EST. Late applications will not be accepted.

We thank you for your interest. Only those selected for further screening or an interview will be contacted.

Job advertisements for positions that have been designated bilingual will be provided in both English and French on the website. Positions that are not designated bilingual are not translated and are displayed in English only on both the English and French versions of the website.

Les annonces d'emploi pour les postes désignés bilingues sont publiées en anglais et en français sur le site Web. Les annonces pour les postes qui ne sont pas désignés bilingues ne sont pas traduites et elles figurent en anglais seulement, tant dans la version française que dans la version anglaise du site.

The Ontario Public Service is an inclusive employer.
Accommodation is available under the Ontario's Human Rights Code.
Note: The only website where you can apply on-line for positions with the Ontario Public Service is http://www.gojobs.gov.on.ca

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