Coordinator, Marketing and Media Relations

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Located in the beautiful Southern Georgian Bay area, Huronia Historical Parks offer unique cultural, heritage, entertainment and educational experiences through two tourist attraction sites - Sainte-Marie among the Hurons and Discovery Harbour.

The Ministry of Tourism, Culture and Sport is seeking a results-driven communications professional to provide creative multi-media solutions and services. The successful candidate will also support other unit activities such as special event development and promotion.

This position will give you the opportunity to work with a dedicated team to coordinate communication, media and special event strategies, and promote the attractions as prime heritage attractions and tourist destinations.

Note: This position requires travel between the two sites and for business related to promoting and marketing the attractions, including possible overnight travel

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About the job

In this role, you will:

• Provide expertise in the creative design and development of communications products and services, including online communications, website content management, publications, print production, attraction signage and graphic design solutions;
• Research, write, review and edit communications and media products, and ensure publication materials meet legislative requirements (accessibility, visual identify, French Language requirements, privacy, etc.);
• Monitor website usage and new media activity, conduct analysis of usage trends and user feedbacks, and make recommendations;
• Use social media network interface to provide targeted attraction event and program information;
• Support the creation, planning and implementation of special events and promotional opportunities from concept to completion.

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What you bring to the team

Technical Knowledge

• You have knowledge of website page design and layout methods, standards, best practices and trends
• You have knowledge of text editors, word processing tools and graphic image editing software (MS Office, Adobe Creative Suite, Corel Draw), and new media platforms (Twitter, YouTube, Facebook, Flickr, TripAdvisor)
• You have knowledge of product (print, signage and electronic) electronic methods of distribution, information transmission, layout, and printing and sign production processes

Communications Knowledge

• You have knowledge of contemporary communications theory, techniques, methods and practices, as well as editing and plain language principles

Writing and Editing Skills

• You can write and edit materials to convey key messages
• You can write in plain language and ensure content is appropriate for the intended audiences

Creativity and Conceptual Skills

• You have strong creative and conceptual capacities to develop innovative approaches to promote the parks' programs and services
• You can create compelling content for traditional and new media channels that support market reach and overall impact

Analytical, Problem Solving and Project Management Skills

• You can assess and ensure publication material meet legislative requirements
• You can assess impacts of new technology and developments in printing, signage and on-line media, and apply this to the development of consumer and corporate products and messaging
• You can manage multiple communications projects to meet tight deadlines

Communications, Consulting and Relationship Management Skills

• You can develop and maintain a broad network of media, community and business contacts
• You can communicate effectively with people, and provide consultative advice and services

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Additional information:

Note:

• T-TM-103326/17

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Language requirements and assessment:
All external Ontario Public Service (OPS) job ads are posted in English and French. Check the "position(s) language" section at the top of each job ad for the language requirements. For all roles, candidates are assessed in English, the business language of the OPS. If the position is bilingual (English/French), you'll also need to pass a French-language proficiency test.

Exigences en matière de langue et évaluation:
Toutes les offres d'emploi externes de la fonction publique de l'Ontario (FPO) sont affichées en français et en anglais. Consultez la section « Langue du ou des postes » en haut de chaque offre d'emploi pour connaître les exigences linguistiques. Pour tous les postes, les candidats sont évalués en anglais, la langue d'affaires de la FPO. Si le poste est bilingue (anglais/français), vous devrez également passer un test de compétences linguistiques en français.