Media and Marketing Coordinator

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About the job

You will:
• Provide marketing and media leadership and expertise, ensuring SLPC strategic messages and objectives are effectively communicated to targeted audiences.
• Ensure SLPC brand is integrated consistently throughout the product
• Coordinate, develop and implement comprehensive and strategic SLPC marketing and media plans that reach Provincial, Canadian and International markets

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What you bring to the team

MANDATORY

• Valid Class G driver's license.

KNOWLEDGE AND EXPERIENCE

You have proven knowledge of and demonstrated experience in:
• business development and marketing communication methods, brand positioning strategies, brand building, alignment and customer-centric strategy
• marketing and communication methods, techniques and best practices to implement marketing strategies
• current and leading marketing and media trends
• proactively overseeing the integration of strategic consumer marketing messages, including product priorities in the assigned market
• booking media platforms (including broadcast, print, outdoor, transit, digital and social media)
• working with advertising agencies, managing contracts and purchase requisitions
• travel trade market, domestically and internationally and building successful strategy and outreach
• selling in a one on one marketplace environment

COMMUNICATION, INTERPERSONAL AND ORGANIZATIONAL SKILLS

You have:
• strong oral communication skills to provide clear advice and recommendations on media campaigns
• strong written and editorial skills to align content with SLPC's brands and marketing strategies
• strong presentation skills in both a small and large group setting
• a proven collaborative approach to liaise with business unit managers, municipalities, tourism partners, external vendors/advertising agencies on marketing strategies and campaigns
• demonstrated experience as a creative director along with ad copy skills and techniques
• organizational skills to handle multiple projects and deadlines simultaneously; planning, project management and coordination skills to manage concurrent projects, schedules and timelines
• problem–solving skills to resolve quality and delivery issues

ANALYTICAL AND RESEARCH SKILLS

You have proven experience to:
• analyze and react to consumer behaviour, media trends and their relationships to the tourism industry
• utilize research techniques to target demographics and create media buying strategies
• identify sources of data, collect and compile information and assess/determine the most effective media content
• analyze performance metrics for media campaigns and benchmark to industry trends

TECHNICAL SKILLS

You have:
• demonstrated experience with Microsoft Suite programs in PC/Windows environment with an understanding of World Wide Web, including its capabilities, advances, opportunities
• demonstrated experience with a variety

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Additional information:

Note:

• T-TL-162761/21

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Language requirements and assessment:
All external Ontario Public Service (OPS) job ads are posted in English and French. Check the "position(s) language" section at the top of each job ad for the language requirements. For all roles, candidates are assessed in English, the business language of the OPS. If the position is bilingual (English/French), you'll also need to pass a French-language proficiency test.

Exigences en matière de langue et évaluation:
Toutes les offres d'emploi externes de la fonction publique de l'Ontario (FPO) sont affichées en français et en anglais. Consultez la section « Langue du ou des postes » en haut de chaque offre d'emploi pour connaître les exigences linguistiques. Pour tous les postes, les candidats sont évalués en anglais, la langue d'affaires de la FPO. Si le poste est bilingue (anglais/français), vous devrez également passer un test de compétences linguistiques en français.

All external applicants (including former employees of the Ontario Public Service) applying to a competition in a ministry or Commission public body must disclose (either in the cover letter or resume) previous employment with the Ontario Public Service. Disclosure must include positions held, dates of employment and any active restrictions as applicable from being rehired by the Ontario Public Service. Active restrictions can include time and/or ministry-specific restrictions currently in force, and may preclude a former employee from being offered a position with the Ontario Public Service for a specific time period (e.g. one year), or from being offered a position with a specific ministry (either for a pre-determined time period or indefinitely). The circumstances around an employee's exit will be considered prior to an offer of employment.

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