Do you have working knowledge of marketing and advertising and demonstrated media buying experience? If so, consider applying your communications skills in this opportunity with the Communication Service Branch.
About the job
In this role, you will:
• plan, lead and develop the creative strategy, execution and evaluation of advertising and marketing campaigns for the ministry
• lead and manage the procurement and relationship with ad agencies, media buyers and research firms on behalf of the ministry
• ensure all marketing campaigns are consistent with the ministry's business plans and the government's strategic direction
• provide key oversight of timelines, budgets, production, agencies and media planning on key campaigns, including filing corporate advertising reporting
• ensure the strategy, design, technical needs and analytics of Ontario websites and social channels are linked and supported by strategic marketing campaigns
• research new marketing trends and evaluate effectiveness
What you bring to the team
Marketing Knowledge and Experience:
• You have demonstrated knowledge of contemporary strategic planning, marketing and communications theory, principles and practices, social media, creative design, branding strategies, media planning and market research analysis
• You have an understanding and knowledge of new and emerging trends in the traditional, social and digital media landscape, and the acuity to transfer new market trends into actionable marketing campaigns and projects for the ministry.
Communications Skills:
• You have demonstrated verbal and written communications skills to articulate and present information in clear easy-to- understand language for the public and media audiences
• You have proven your ability to craft and review a wide variety of marketing material
• You demonstrate effective presentation skills to articulate, present, influence, negotiate and advise
• You have a demonstrated ability to foster strong relationships and effective partnerships within the OPS and with external stakeholders
Research and Analytical Skills:
• You have proven analytical skills to identify marketing opportunities and potential issues, and suggest options to respond
• You have research skills to investigate issues from environmental scans and draft strategic marketing plans to determine issues that need to be addressed
• You can prioritize multiple projects, giving first priority to deal with contentious issues
• You have evaluation skills to assess marketing plans to ensure best practices are implemented
Computer Skills:
• You are proficient with standard office software applications e.g. Word, PowerPoint, Excel, Internet, Outlook, to develop marketing products, conduct research and communicate with internal and external stakeholders
OPS Commitment to Diversity, Inclusion, Accessibility, and Anti-Racism:
We are committed to build a workforce that reflects the communities we serve and to promote a diverse, anti-racist, inclusive, accessible, merit-based, respectful and equitable workplace.
We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black, and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.
Visit the
OPS Anti-Racism Policy and the
OPS Diversity and Inclusion Blueprint pages to learn more about the OPS commitment to advance racial equity, accessibility, diversity, and inclusion in the public service.
We offer employment accommodation across the recruitment process and all aspects of employment consistent with the requirements of Ontario's
Human Rights Code. Refer to the application instructions below if you require a disability-related accommodation.