AMENDMENT: Closing date extended due to OPS Careers system outage.
Love crafting catchy tags and eye-catching videos? Care about education, science, and protecting our natural world? Join Ontario Parks' digital marketing team and help us combine creativity and a solid understanding of metrics to inspire people to love, value, and visit our province's protected areas.
How we support diversity, inclusion and accessibility
We are committed to build a workforce that reflects the communities we serve and to promote a diverse, anti-racist, inclusive, accessible, merit-based, respectful and equitable workplace.
We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black, and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.
Visit the
OPS Anti-Racism Policy and the
OPS Diversity and Inclusion Blueprint pages to learn more about the OPS commitment to advance racial equity, accessibility, diversity, and inclusion in the public service.
We offer employment accommodation across the recruitment process and all aspects of employment consistent with the requirements of Ontario's
Human Rights Code. Refer to the "How to apply" section if you require a disability-related accommodation.
About the job
In this role, you will:
• assist with the coordination of the social media program by researching, creating, developing and posting creative social media content
• assist with creating engaging e-newsletter content
• provide feedback on content plans and schedules for all media channels
• liaise with parks staff and communications colleagues to define messaging and campaign timing
• provide input on activity on social media channels to keep abreast of changes in program channels
• monitor social media communities for relevance to Ontario Parks and to assist with issues management, tracking stakeholder trends
• create and update daily, weekly and monthly reports as required
• develop content for internal and external websites on specific initiatives, marketing and promotions
What you bring to the team
Social media and digital marketing expertise:
You have:
• experience working with social media platforms, blogs, websites and other communication channels
• knowledge of marketing and communications theory, methods, techniques
• experience developing and managing social media content and publishing
• knowledge of current and leading social and digital marketing trends
• knowledge of web page development, including HTML CSS, W3C standards for web accessibility requirements
• knowledge of web and/or social media metrics to analyze results of social media initiatives
Communications knowledge and interpersonal skills:
You have:
• research and writing techniques to develop content for web, social media and other communication channels
• communication and presentation skills to provide updates on content and social media approaches
• interpersonal skills to collaborate with others, participate in meetings to discuss objectives, messages and audiences
• writing and editing skills to research and write accurate, creative social media channel specific content
Computer proficiency:
You have:
• knowledge of Microsoft Suite programs in PC/Windows environment, user interfaces, browser compatibilities and search engine optimization to ensure optimal delivery of social media initiatives
• knowledge of personal computers, including word-processing, record keeping, internet and email applications
• knowledge of software to support social media, graphics and photo/video processing and editing
• experience loading, testing and measuring social media content accurately and efficiently
Analytical and problem-solving skills:
You have:
• problem-solving skills to resolve quality and delivery issues
• analytical skills to understand performance metrics for social media program and specific social media campaigns
Organizational skills:
• you can handle multiple projects and calendars simultaneously, and meet tight deadlines in a fast paced environment