The JobAre you a creative marketing professional with project and client management experience? Do you currently manage marketing campaigns with multiple clients/accounts, and can multi-task with ease? Do you enjoy working with multiple clients and stakeholders, managing various projects and campaigns simultaneously? Are you looking to work in a busy, challenging environment planning and developing top-tier, multi-platform marketing campaigns? Are you able to manage multiple campaigns at any one time, from start to finish, execute on time and within budget? And lastly, do you want to join a collaborative and close-knit team of marketing experts in planning and executing a variety of multi-channel campaigns?
Our mission at the Marketing and Creative Services branch in Cabinet Office Communications is to work with ministry partners and the Premier's Office to provide best-in-class marketing, social media, digital analytics and media buying for government programs and initiatives.
We're committed to enhancing government marketing by bringing more services in-house to deliver campaigns and strategies. We want creative people who can collaborate and deliver concrete results for complex, interesting problems.
The Marketing Strategy team in Cabinet Office Communications is seeking a highly motivated, creative, and high-performing individual as a Senior Marketing Advisor. This is an opportunity to drive and support government marketing projects dedicated to informing Ontarians about key programs and services.
The Ministry Cabinet Office is the Premier's ministry. It provides the Premier and his Cabinet with advice and analysis to help the government achieve its priorities.
The Branch The Marketing and Creative Services (MACS) works with our ministry partners to provide best-in-class marketing, social media, digital analytics and media buying for government programs and initiatives. For us, it's all about a citizen-centred approach, ensuring the people of Ontario are aware of and have access to the services they need. It's about inspiring change to help citizens understand the decisions they can make every day to make life safer, easier and inclusive
About the job
As the Senior Marketing Advisor, you will:
• Develop the strategy for multiple marketing campaigns by researching target audience, media trends and consumption, and conducting jurisdictional scans.
• Provide advice on marketing campaigns, challenges and opportunities for campaigns and work with internal teams, ministry partners and Premier's Office on identifying best practices, and ensure marketing and communications are integrated and aligned.
• Liaise and work with creative and media agency partners, and internal teams to develop strategic, effective marketing campaigns that deliver against objectives in a timely manner and stay within budget.
• Manage and facilitate all ministry, internal teams and Premier's Office approvals, briefings, feedback and presentation sessions for all marketing campaigns.
• Build and foster good relationships amongst Premier's Office, ministries, internal teams, creative agencies and media agencies during all campaign phases. This means championing the campaign and ensuring all parties are approve of the products.
• Project manage all campaigns' milestones and timelines to build consensus and alignment, including strategy development, creative and media brief-ins, creative and media product reviews and approvals, in-market monitoring including optimization recommendations, and post-campaign evaluation. This includes providing regular status updates and reports on marketing activities.
What you bring to the team
Project Management Skills:
• You have demonstrated exceptional project management skills to plan, execute and evaluate marketing campaigns
• You have strong organizational and problem-solving skills to deliver high quality marketing and communications products within required timelines
• You have excellent research skills and understanding of best practices for marketing campaign evaluation, including traditional and digital media
• You have superior experience with developing marketing strategy briefs, creative briefs, production schedules, workback schedules, budget management, digital assets, media planning practices and monitoring
Relationship Management:
• You can provide top-notch client service and tactfully manage client expectations
• You have demonstrated experience liaising with clients to ascertain needs and provide advice on marketing and digital media campaigns, trends and opportunities
• You have strong relationship management, communication, interpersonal, and consultation skills to develop and maintain effective relationships with senior management and stakeholders
• You are able to prioritize client requests and problem solve issues with clients.
Interpersonal and Communication Skills:
• You have excellent interpersonal skills to work with and manage senior management in Cabinet Office, Premier's Office, internal teams and ministries to resolve concerns tactfully and effectively
• You have leveraged your strong communication skills to establish positive/productive relationships with clients and effectively exchange information
• You have advanced written communications skills, presentation skills and have prepared presentations decks and briefing materials to support senior management and clients
Knowledge and Other Skills:
• You have superior experience strategizing, planning and executing marketing campaigns with a advance knowledge of marketing best practices
• You have strong familiarity of media channels, understand how media contributes to the success of a marketing campaign, and can recommend appropriate media channels to support a campaign.
• You understand the creative strategy, development and production process, and can manage internal and external agencies to produce creative assets and advertisements.
• You have a firm understanding of the Government Advertising Act, French Language Services Act, and the Accessibility for Ontarians with Disabilities Act and the requirements and application for government campaigns
• You have experience exercising strong judgment, tact and discretion
• You have strong political acuity to understand changing priorities and issues, and how they impact marketing campaigns.
• You are familiar with government programs and priorities
• You are able to manage multiple marketing campaigns at one time, and prioritize based on timelines, budget and importance. At any given time, you could manage up to ten marketing campaigns.
Don't meet every qualification?
If you are excited about this position and meet most, but not all, of the listed qualifications, please still consider applying. We recognize that no one person might have every qualification in this job ad, and you just might be the right candidate!
How we support diversity, inclusion and accessibility
We are building an inclusive workforce that reflects the communities we serve. We encourage everyone interested in working with us to apply, including people with disabilities, Indigenous, Black and racialized individuals, as well as people from all ethnicities, cultures, sexual orientations, gender identities and gender expressions.
Our hiring process is accessible, consistent with Ontario's
Human Rights Code and the
Accessibility for Ontarians with Disabilities Act, 2005. We are working to prevent and remove barriers in our hiring processes and can offer
accommodation to address specific needs related to Code-protected grounds such as disability, family status and religion. For more information about accommodation during the hiring process please
contact us.Learn more about the work the OPS is doing to create an inclusive, anti-racist, accessible and diverse workplace:
What we offer
The Ontario Public Service is one of Ontario's largest employers. Employees work for a wide range of ministries, with offices in more than 70 cities across the province. We offer:
• A career that can grow across ministries and job functions
• Flexible learning and developmental opportunities, including education and mentorship programs
• A comprehensive compensation and benefits package
• Base salary that aligns to market trends with performance-based pay and scheduled salary progression
• A modern, friendly and accessible physical work environment