Social Media & Web Administrator

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About the job

You will:
• provide compelling and accurate social and digital media content in a timely manner; implementing, maintaining and growing a social and digital media community focused on events and happenings within the St. Lawrence Parks Commission (SLPC) brand consisting of an emphasis on Parks of the St. Lawrence (14 campgrounds and beaches), Upper Canada Golf Course, Crysler Park Marina, Skywood Eco Adventure, and Upper Canada Migratory Bird Sanctuary
• manage social media channels such as Facebook, Twitter, and Instagram
• develop content, delivery and use tools such as Sprout Social to manage multiple social media channels and websites aligned with the SLPC Marketing strategy
• maintain creative content within the SLPC website
• be able to creatively write in a consistent voice that follows brand guidelines
• ability to work various locations (travel within the attractions) at various events

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What you bring to the team

Mandatory requirements

• Valid Ontario Class G driver's licence or equivalent to drive on Ontario highways.

KNOWLEDGE AND EXPERIENCE

You have knowledge of and demonstrated experience with:
• communication theory, methods, techniques and various social media audiences including but not limited to Facebook, Twitter, Instagram, Google Apps, Google Analytics and Google Ad Words
• content management, social media development and web publishing
• current and leading social and digital marketing trends as well as search engine optimization to develop content for best results
• Microsoft Suite programs in PC/Windows environment, User interfaces, browser compatibilities, to ensure optimal delivery of social media initiatives
• World Wide Web, including its capabilities, advances, opportunities and technical requirements in order to develop and support the creative elements of SLPC's websites
• knowledge of web design, web development, and SEO as well as web content editor platforms
• photography and video filming & editing
• graphic design and experience using Adobe InDesign and Adobe Photoshop

COMMUNICATION AND ORGANIZATIONAL SKILLS

You have:
• strong oral communication skills to provide advice and recommendations on social/digital media approaches to achieve objectives, liaise with external vendors/advertising agencies
• creative engaging text, image and video content
• customer service skills to effectively manage community engagement on social media platforms
• copy writing and editing skills to create accurate specific content aligned with SLPC's brands and marketing strategy
• organizational skills to handle multiple projects simultaneously, meet tight deadlines, in a fast paced environment
• planning, project management and coordination skills to manage concurrent projects, schedules and timelines
• creativity and demonstrated successful immersion in social/digital media forums to provide appropriate content and management of initiatives

ANALYTICAL AND RESEARCH SKILLS

You have proven analytical and research skills to:
• maximize social media metrics to analyze results of social and digital media initiatives, competitive intelligence and research
• to identify sources of data, collect and compile information and assess/determine the most effective content to meet the social community needs; to analyze performance metrics for social media campaigns and benchmark to industry trends

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Additional information:

Note:

• This posting is for an organization that is not a part of the Ontario Public Service. The information and tips on the Ontario Public Service Careers website may not apply to this posting. Please use the contact information below to contact the organization directly if you have questions.
• The Parks of the St. Lawrence is an inclusive employer. Accommodation is available under the Ontario Human Rights Code. For more information on how to request accommodation or assistance, please contact Human Resources at 1-800-437-2233, ext. 2440.

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Language requirements and assessment:
All external Ontario Public Service (OPS) job ads are posted in English and French. Check the "position(s) language" section at the top of each job ad for the language requirements. For all roles, candidates are assessed in English, the business language of the OPS. If the position is bilingual (English/French), you'll also need to pass a French-language proficiency test.

Exigences en matière de langue et évaluation:
Toutes les offres d'emploi externes de la fonction publique de l'Ontario (FPO) sont affichées en français et en anglais. Consultez la section « Langue du ou des postes » en haut de chaque offre d'emploi pour connaître les exigences linguistiques. Pour tous les postes, les candidats sont évalués en anglais, la langue d'affaires de la FPO. Si le poste est bilingue (anglais/français), vous devrez également passer un test de compétences linguistiques en français.

Please be advised that the results of this competition may be used to form an eligibility list of qualified candidates to potentially fill future vacancies represented by the Ontario Public Service Employees Union (OPSEU). In accordance with the Collective Agreement, eligibility lists are shared with OPSEU representatives. By applying to this competition, you are providing consent that your name may be shared with OPSEU representatives.

All external applicants (including former employees of the Ontario Public Service) applying to a competition in a ministry or Commission public body must disclose (either in the cover letter or resume) previous employment with the Ontario Public Service. Disclosure must include positions held, dates of employment and any active restrictions as applicable from being rehired by the Ontario Public Service. Active restrictions can include time and/or ministry-specific restrictions currently in force, and may preclude a former employee from being offered a position with the Ontario Public Service for a specific time period (e.g. one year), or from being offered a position with a specific ministry (either for a pre-determined time period or indefinitely). The circumstances around an employee's exit will be considered prior to an offer of employment.

Information collection notice

We are collecting your personal information to assess how well you meet the qualifications for employment with the Ontario Public Service, and for related recruitment purposes. The collection of personal information is necessary to the proper administration of OPS Careers, which is an authorized common service in accordance with s. 6 of the Ministry of Government Services Act, R.S.O. 1990, c. M.25.

Please do not include any more personal information than is needed for your application (for example, do not include your photograph or social insurance number).

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