Amended - Manager, Marketing and Business Development

The Ontario Heritage Trust (the Trust) is an agency of the Ministry of Heritage, Sport, Tourism and Culture Industries that cares for, commemorates, and shares Ontario's rich and diverse heritage, cultural and natural, tangible and intangible. We work with partners across Ontario to share and to celebrate the diversity of place, experience, language, customs and perspectives of our province. The Trust serves as the heritage trustee and steward for the people of Ontario, and in this role the Trust interprets Ontario's history, educates Ontarians, and celebrates the province's diversity. The Trust promotes Ontario's heritage through community programs, including Doors Open Ontario, Young Heritage Leaders, the Provincial Historical Plaques Program, which commemorates historically significant people, places, events, sites and structures, is administered by the Trust. Protecting provincially sensitive sites with local partners to ensure that these provincial assets are a vital part of local communities and providing access to Trust sites to support authors, artists, musicians, filmmakers, producers and other entrepreneurs in the creative industries

What can I expect to do in this role?

In this role, you will:
• Lead the development and implementation of communication plans, policies and strategy
• Provide strategic advice and communications expertise to the organization senior executive on communication marketing strategies based on changing organization policy/program priorities
• Review and approve all consumer-focused marketing communications products and materials (i.e. news releases, print ads, social media content, online advertisements, etc.)
• Manage and lead concurrent marketing projects including conceptualizing the project; determining direction, scope and parameters and financial and human resource requirements
• Manage and lead the planning, ongoing research, analysis, assessment and evaluation, identifying gaps, issues and the recommendation of innovative options to support and enhance the organization branding & marketing business plan and priorities
• Manage contentious and politically sensitive issues
• Establish and maintain strong working relationships with key partners and stakeholders to ensure timely and accurate information flow and identification of issues

The Ontario Public Service (OPS) defines what it means to be a leader through the following expected behaviours and attributes:

• We commit to the responsibilities of being a leader by demonstrating authenticity, accountability and courage.
• We lead for the future by embracing positive disruption, a future mindset and by developing each other, every day.
• We are people centered by leading with a common purpose, being inclusive and driving people centered outcomes.

How do I qualify?

Strategic Leadership:

• You are a dynamic, values-based leader
• You have proven experience in developing sound and innovative programs and in issues management
• You have been successful in promoting equitable practices that value diversity and inclusion into your work environment and that support employee engagement
• You have experience motivating and inspiring staff to achieve results in a rapidly changing environment
• You have strong problem solving skills with demonstrated decision-making and creative problem-solving skills
• You have excellent analytical and strategic thinking skills along with a strong sense of political acuity to deal with a variety of sensitive issues

Business Knowledge and Skills:

• You have knowledge of branding and marketing communications principles, techniques and best practices to develop and implement effective programs and initiatives that will achieve desired results
• You have knowledge of roles of various communications channels (i.e. news room, advertising, promotions, online/new media, public relations, etc.) to maximize opportunities and target audience
• You have Knowledge of organization strategic corporate directions, business planning processes, and service delivery models
• You are able to determine program objectives and resource requirements and to ensure alignment of programs and projects with corporate strategic goals

Technical Knowledge and Skills:

• You have knowledge of financial, administrative and procurement policies and directives to plan and manage fiscal and material resources
• You are able to review and approve budgets and manage facilities, assets, and contract service providers
• You have knowledge of contract administration to effectively manage the team's contractual relationships, prepare RFPs, manage acquisition and selection of consultants and administer and manage contracts
• You have knowledge of human resources theories, principles, policies and collective agreements to develop organizational capacity which includes succession planning, talent management, organization and job design and labour relations management

Communication and Relationship Management Skills:

• You are able to develop and foster effective partnerships through effective communication, negotiation and relationship management skills
• You have excellent communication skills to prepare and deliver presentations, lead/conduct consultations and provide expert advice on proposed strategies, plans and objectives
• You are able to liaise with organization senior management/executives, target groups, stakeholders, media and other government ministries

Diversity, Inclusion, Accessibility and Anti-Racism
The OPS is an innovative, responsive and accountable public service that works hard to be diverse, anti-racist, inclusive, merit-based, and equitable. Diversifying leadership is a top priority for the OPS. Our goal is to achieve parity with the Ontario labour force by 2025 for the most underrepresented groups (Indigenous, racialized and persons with disabilities) on our leadership teams.

The OPS is collecting socio-demographic information to identify potential barriers and help underrepresented groups to achieve equity to senior leadership roles. We invite you to contribute to our efforts in building a more diverse, inclusive and accessible OPS by completing our voluntary survey, which will be provided to all applicants once the advertisement has closed.

The OPS is an accessible employer and we offer accommodation in all aspects of employment, including the recruitment process. Visit the OPS Anti-Racism Policy and the OPS Diversity and Inclusion Blueprint to learn more about the OPS commitment to advancing racial equity, diversity and inclusion.

All external applicants (including former employees of the Ontario Public Service) applying to a competition in a ministry or Commission public body must disclose (either in the cover letter or resume) previous employment with the Ontario Public Service. Disclosure must include positions held, dates of employment and any active restrictions as applicable from being rehired by the Ontario Public Service. Active restrictions can include time and/or ministry-specific restrictions currently in force, and may preclude a former employee from being offered a position with the Ontario Public Service for a specific time period (e.g. one year), or from being offered a position with a specific ministry (either for a pre-determined time period or indefinitely). The circumstances around an employee's exit will be considered prior to an offer of employment.

Remember: The deadline to apply is Wednesday, December 9, 2020 11:59 pm EST. Late applications will not be accepted.

We thank you for your interest. Only those selected for further screening or an interview will be contacted.