Online Brand Development Consultant

Are you an accomplished digital professional who understands the user experience and user journey, and can help optimize pages owned by the Ministry of Government & Consumer Services (MGCS) on Ontario.ca?

If yes, then we need your expertise to implement the online brand marketing strategy for all MGCS web properties and partner web properties, across Ontario.

What can I expect to do in this role?

You will:

• assist in the development of strategic online content, customer experience, user journeys, plain language and branch reporting based on the latest digital developments
• research and analyze best practices, develop and recommend short to long-term tactics for improvement of MGCS web properties
• work across units and support collaboration and integration between all parties involved in the content creation process
• develop effective content to support corporate business objectives for all MGCS online web properties
• coordinate the business activities by leading the day-to-day work of team members, internal ServiceOntario partners and agencies

How do I qualify?

Technical Expertise

• you are able to communicate complex ideas into content that is simple to understand for web users
• you have advanced knowledge of digital strategies
• you have basic HTML coding skills
• you have an understanding the approval's process used in communications branches in the Ontario Government, , or similar institutions
• you have an understanding and knowledge of the digital trends/research that supports MGCS's objectives
• you have advanced knowledge of standard Microsoft Office suite, web reporting tools and software

Project Management and Organizational Skills

• you have project management, strategic planning, and coordination skills and experience successfully developing online content
• you have organizational and problem-solving skills to establish work priorities and apply problem-solving techniques in issue resolution

Communication and Relationship Management Skills:

• you have oral and written communication and presentation skills
• you have relationship management skills to manage contract relationships, develop and foster effective partnerships
• you have interpersonal and team building skills to lead and work in a highly team-oriented environment

Research and Analytical Skills

• you have analytical skills to measure and evaluate the effectiveness of programs and brand equity research

OPS Commitment to diversity, inclusion, accessibility, and anti- racism:
We are committed to build a workforce that reflects the communities we serve and to promote a diverse, anti-racist, inclusive, accessible, merit-based, respectful and equitable workplace.
We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black, and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.
Visit the OPS Anti-Racism Policy and the OPS Diversity and Inclusion Blueprint pages to learn more about the OPS commitment to advance racial equity, accessibility, diversity, and inclusion in the public service.
We offer employment accommodation across the recruitment process and all aspects of employment consistent with the requirements of Ontario's Human Rights Code. Refer to the application instructions below if you require a disability-related accommodation.

All external applicants (including former employees of the Ontario Public Service) applying to a competition in a ministry or Commission public body must disclose (either in the cover letter or resume) previous employment with the Ontario Public Service. Disclosure must include positions held, dates of employment and any active restrictions as applicable from being rehired by the Ontario Public Service. Active restrictions can include time and/or ministry-specific restrictions currently in force, and may preclude a former employee from being offered a position with the Ontario Public Service for a specific time period (e.g. one year), or from being offered a position with a specific ministry (either for a pre-determined time period or indefinitely). The circumstances around an employee's exit will be considered prior to an offer of employment.

Remember: The deadline to apply is Tuesday, August 10, 2021 11:59 pm EDT. Late applications will not be accepted.

We thank you for your interest. Only those selected for further screening or an interview will be contacted.