Marketing Advisor

Do you have working knowledge of marketing and advertising and demonstrated media buying experience? If so, consider applying your communications skills in this opportunity with the Communication Service Branch.

What can I expect to do in this role?

In this role, you will:
• plan, lead and develop the creative strategy, execution and evaluation of advertising and marketing campaigns for the ministry
• lead and manage the procurement and relationship with ad agencies, media buyers and research firms on behalf of the ministry
• ensure all marketing campaigns are consistent with the ministry's business plans and the government's strategic direction
• provide key oversight of timelines, budgets, production, agencies and media planning on key campaigns, including filing corporate advertising reporting
• ensure the strategy, design, technical needs and analytics of Ontario websites and social channels are linked and supported by strategic marketing campaigns
• research new marketing trends and evaluate effectiveness

How do I qualify?

Marketing Knowledge and Experience:

• You have demonstrated knowledge of contemporary strategic planning, marketing and communications theory, principles and practices, social media, creative design, branding strategies, media planning and market research analysis
• You have an understanding and knowledge of new and emerging trends in the traditional, social and digital media landscape, and the acuity to transfer new market trends into actionable marketing campaigns and projects for the ministry.

Communications Skills:

• You have demonstrated verbal and written communications skills to articulate and present information in clear easy-to- understand language for the public and media audiences
• You have proven your ability to craft and review a wide variety of marketing material
• You demonstrate effective presentation skills to articulate, present, influence, negotiate and advise
• You have a demonstrated ability to foster strong relationships and effective partnerships within the OPS and with external stakeholders

Research and Analytical Skills:

• You have proven analytical skills to identify marketing opportunities and potential issues, and suggest options to respond
• You have research skills to investigate issues from environmental scans and draft strategic marketing plans to determine issues that need to be addressed
• You can prioritize multiple projects, giving first priority to deal with contentious issues
• You have evaluation skills to assess marketing plans to ensure best practices are implemented

Computer Skills:

• You are proficient with standard office software applications e.g. Word, PowerPoint, Excel, Internet, Outlook, to develop marketing products, conduct research and communicate with internal and external stakeholders

OPS Commitment to Diversity, Inclusion, Accessibility, and Anti-Racism:

We are committed to build a workforce that reflects the communities we serve and to promote a diverse, anti-racist, inclusive, accessible, merit-based, respectful and equitable workplace.

We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black, and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.

Visit the OPS Anti-Racism Policy and the  OPS Diversity and Inclusion Blueprint pages to learn more about the OPS commitment to advance racial equity, accessibility, diversity, and inclusion in the public service.

We offer employment accommodation across the recruitment process and all aspects of employment consistent with the requirements of Ontario's Human Rights Code. Refer to the application instructions below if you require a disability-related accommodation.

All external applicants (including former employees of the Ontario Public Service) applying to a competition in a ministry or Commission public body must disclose (either in the cover letter or resume) previous employment with the Ontario Public Service. Disclosure must include positions held, dates of employment and any active restrictions as applicable from being rehired by the Ontario Public Service. Active restrictions can include time and/or ministry-specific restrictions currently in force, and may preclude a former employee from being offered a position with the Ontario Public Service for a specific time period (e.g. one year), or from being offered a position with a specific ministry (either for a pre-determined time period or indefinitely). The circumstances around an employee's exit will be considered prior to an offer of employment.

Remember: The deadline to apply is Wednesday, June 22, 2022 11:59 pm EDT. Late applications will not be accepted.

We thank you for your interest. Only those selected for further screening or an interview will be contacted.