Social Media Coordinator

Digital Communications is looking for an experienced and innovative digital marketer to lead our robust and fast-paced social media program.
Our Social Media Coordinator will be able to deliver on complex and high-volume editorial calendars. They will be engaging and creative storytellers, as well as digital experts who keep the organization current on social media trends and best practices.

OPS Commitment to Diversity, Inclusion, Accessibility, and Anti-Racism:

We are committed to build a workforce that reflects the communities we serve and to promote a diverse, anti-racist, inclusive, accessible, merit-based, respectful and equitable workplace.

We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black, and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.

Visit the OPS Anti-Racism Policy and the OPS Diversity and Inclusion Blueprint pages to learn more about the OPS commitment to advance racial equity, accessibility, diversity, and inclusion in the public service.

We offer employment accommodation across the recruitment process and all aspects of employment consistent with the requirements of Ontario's Human Rights Code. Refer to the "How to apply" section if you require a disability-related accommodation.

What can I expect to do in this role?

In this role, you will:

• coordinate the social media program aligned with the objectives of the Ministry of Labour, Training and Skills Development's Communications Branch by researching, creating and developing creative social media content, and by providing advice and recommendations on social media approaches
• provide leadership to the Deputy Minister's Office and the Communications Branch in terms of innovation and cultural impact of social/digital media by analyzing information and activity on social media channels, assisting with issues management, tracking stakeholder trends, and identifying threats and opportunities
• support other communication activities for Digital Communications by participating in meetings with other program areas to discuss objectives, messages and target audiences, and developing web-based content for internal and external websites

How do I qualify?

Social media and digital marketing expertise:

You have:
• thorough understanding of the use of social media platforms, blogs, websites and other communication channels to achieve objectives
• knowledge of marketing and communications theory, methods, techniques, as well as, content management/development, social media publishing and the current and leading social/digital marketing trends
• knowledge of web page development, including HTML CSS, W3C standards for web accessibility requirements
• knowledge of web and/or social media metrics to analyze results of social media initiatives

Communications knowledge and interpersonal skills:

You have:
• research and writing techniques to develop content for web, social media and other communication channels
• communication and presentation skills to provide advice and recommendations and to liaise with program staff
• interpersonal skills to collaborate with others; participate in meetings to discuss objectives, messages and audiences
• writing and editing skills to research and write accurate, creative social media channel specific content

Computer proficiency:

You have:
• knowledge of Microsoft Suite programs in PC/Windows environment, user interfaces, browser compatibilities and search engine optimization to ensure optimal delivery of social media initiatives
• knowledge of personal computers, including word-processing, record keeping, internet and email applications
• knowledge of software to support social media, graphics and photo/video processing and editing

Analytical and problem-solving skills:

You have:
• problem-solving skills to resolve quality and delivery issues
• analytical skills to analyze performance metrics for social media program and specific social media campaigns
• able to identify sources of data; collect and compile information and assess/determine the most effective content

Planning and organizational skills:

You have:
• organizational skills to handle multiple projects simultaneously, and meet tight deadlines in a fast paced environment
• planning, project management and coordination skills to manage concurrent projects; establish project plans, schedules and timelines



OPS Commitment to diversity, inclusion, accessibility, and anti-racism:
We are committed to build a workforce that reflects the communities we serve and to promote a diverse, anti-racist, inclusive, accessible, merit-based, respectful, and equitable workplace.

We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black, and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.

Visit the OPS Anti-Racism Policy and the OPS Diversity and Inclusion Blueprint pages to learn more about the OPS commitment to advance racial equity, accessibility, diversity, and inclusion in the public service.

We offer employment accommodation across the recruitment process and all aspects of employment consistent with the requirements of Ontario's Human Rights Code. Refer to the application instructions below if you require disability-related accommodation.

Please be advised that the results of this competition may be used to form an eligibility list of qualified candidates to potentially fill future vacancies represented by the Ontario Public Service Employees Union (OPSEU). In accordance with the Collective Agreement, eligibility lists are shared with OPSEU representatives. By applying to this competition, you are providing consent that your name may be shared with OPSEU representatives.

All external applicants (including former employees of the Ontario Public Service) applying to a competition in a ministry or Commission public body must disclose (either in the cover letter or resume) previous employment with the Ontario Public Service. Disclosure must include positions held, dates of employment and any active restrictions as applicable from being rehired by the Ontario Public Service. Active restrictions can include time and/or ministry-specific restrictions currently in force, and may preclude a former employee from being offered a position with the Ontario Public Service for a specific time period (e.g. one year), or from being offered a position with a specific ministry (either for a pre-determined time period or indefinitely). The circumstances around an employee's exit will be considered prior to an offer of employment.

Remember: The deadline to apply is Wednesday, August 17, 2022 11:59 pm EDT. Late applications will not be accepted.

We thank you for your interest. Only those selected for further screening or an interview will be contacted.