Senior Digital Advisor

Effective April 1, 2024 the salary range for this position is $76,231 to $109,842 per year in compliance with AMAPCEO collective agreement provisions. The new rates, effective retroactive to April 1, 2024, were recently confirmed and dates for implementation of the new salary rates are still to be determined.

Join us as a Senior Digital Advisor at the Ministry of Colleges and Universities. As a member of our Communications Branch, you'll oversee the ministry's social media strategy, coordinating its execution and aligning it with our strategic communications. Your extensive knowledge of the digital and social media landscape, along with your experience in creating engaging content, will be instrumental in designing and implementing digital communications strategies and utilizing analytics for data-informed decision-making. Your collaborative approach to relationship building is essential for consulting and understanding clients' needs and interacting effectively with diverse stakeholders. If this opportunity interests you, we invite you to apply.

OPS Commitment to Diversity, Inclusion, Accessibility, and Anti-Racism:

We are committed to build a workforce that reflects the communities we serve and to promote a diverse, anti-racist, inclusive, accessible, merit-based, respectful and equitable workplace.

We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black, and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.

Visit the OPS Anti-Racism Policy and the OPS Diversity and Inclusion Blueprint pages to learn more about the OPS commitment to advance racial equity, accessibility, diversity, and inclusion in the public service.

We offer employment accommodation across the recruitment process and all aspects of employment consistent with the requirements of Ontario's Human Rights Code. Refer to the "How to apply" section if you require a disability-related accommodation.

What can I expect to do in this role?

In this role, you will:
• Plan, write, and coordinate approvals for organic social media content for publication on the ministry's social media channels
• Coordinate development of creative and editorial content for social media
• Coordinate approvals and distribution of social media assets
• Design, develop, and implement digital communications products and content
• Lead digital communications in integrated marketing campaigns
• Assess client needs and provide strategic advice on social media opportunities
• Research and analyze social media trends and best practices
• Use analytic tools to measure the impact and effectiveness of digital products
• Monitor online conversations and engage with social media communities
• Liaise with digital advisors across the government
• Provide strategic communications advice and solutions

How do I qualify?

Digital Communications Strategy Skills:

You have the ability to:
• demonstrate an understanding of digital communications theories, techniques, and planning principles
• demonstrate an understanding of digital and social media, including platform differences, trends and best practices
• create engaging content for social media and run paid ad placements
• generate graphic design products and generate shareables, or coordinate vendors and freelancers for this purpose
• demonstrate proficiency in using web tools and technologies, such as Google Analytics, Brandwatch, Hootsuite, etc.

Analytical Thinking and Problem-Solving Skills:

You have the ability to:
• demonstrate strategic, conceptual, and analytical thinking to align actions with long-term priorities
• evaluate complex information and analyze problems to ensure effective communication strategies
• You have the ability to assess a situation, anticipate consequences, and decide the best course of action

Communication, Interpersonal Skills, and Influencing Skills:

• You have the ability to consult and interpersonal skills to understand clients' needs and interact effectively with diverse stakeholders
• You can demonstrate relationship management skills to build collaborative relationships internally and externally
• You can demonstrate strong written and verbal communication skills to deliver messaging across multiple platforms
• You have persuasive communication and negotiation skills to influence staff and promote ministry policies

Strategic Thinking Skills:

• You have the ability to understand ministry programs, priorities, and goals in order to effectively align communications strategies
• You can offer innovative advice and recommendations by analyzing trends, best practices, and ministry objectives

All external applicants (including former employees of the Ontario Public Service) applying to a competition in a ministry or Commission public body must disclose (either in the cover letter or resume) previous employment with the Ontario Public Service. Disclosure must include positions held, dates of employment and any active restrictions as applicable from being rehired by the Ontario Public Service. Active restrictions can include time and/or ministry-specific restrictions currently in force, and may preclude a former employee from being offered a position with the Ontario Public Service for a specific time period (e.g. one year), or from being offered a position with a specific ministry (either for a pre-determined time period or indefinitely). The circumstances around an employee's exit will be considered prior to an offer of employment.

Remember: The deadline to apply is Monday, April 22, 2024 11:59 pm EDT. Late applications will not be accepted.

We thank you for your interest. Only those selected for further screening or an interview will be contacted.